1 hour Discovery Session, plus two 15 min review sessions during the process. Virtual brainstorming meeting (Zoom or Google Hangouts) to gain clarity on your business, goals, and audience. Review your existing materials. Snapshot of visual examples to set a design direction.
Color Palette Using an inspirational image we will establish a set of colors to use in your logo, plus a secondary palette that coordinates. CMYK, RGB, and hexidecimal codes provided. Typically 5 to 8 colors.
Logo The main visual asset for your brand identity. After completing market research and following your guidance, I will provide the best 3-4 logo concepts for review. Your favorite choice will be selected and refined. Includes a final set of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights. You will be so proud of your logo, you will wan tit to show up online everywhere!
Typography Recommendations for brand fonts to use for titles and body copy, that compliment your logo and visual style
Business Card Business cards are an integral part of business. It’s important your cards use the same colors and design standards logo, I will design an eye catching business card that encompasses your brand. I will provide to 3 design concepts for review. Your favorite choice will be refined and finalized and delivered as a print ready file.
Simple Brand Style Guide A one-page document that describes the elements of your brand and ensures consistent communications. It includes logo varieties, color palette, typography, and other graphic elements unique to your brand.
Social Media Pack Includes logo and avatars sized for up to 3 social platforms, a cover image for up to 3 platforms, 6-pack of post background templates for up to 3 platforms
Email Signature Email is the most utilized of all communication tools in business, so it’s important that your email conveys your brand message. I will provide up to 2 email signature designs; HTML template file. Does not include installation
Taglines A tagline is a short phrase that states a company’s overall purpose. The most important factor in creating a tagline is to make it memorable. I will draft 3 taglines concepts, your favorite choice will be refined and finalized.
Website Brand Refresh Having a branded website will build credibility quickly, so I will give your website a brand refresh to match your colors, fonts, imagery and add your new logo, favicon and tagline. This is not building you a new site, it's giving your current site a nice make-over. Your image has to be cohesive online. One brand! One message!