Communication is the key to success. The design brief is a series of questions about the project and is intended to bridge any communication gap. Time frames, expectations, and budgets come into play once the project scope is defined.
Design concepts are drafted in order to connect the client's verbal and visual message, in the most efficient manner, the vision from an idea becomes a completed project.
Once the design direction is narrowed down, it is time to roll up the sleeves and really set out to deliver the best work possible. Always have a back-up plan for challenges that come up in the design process.
Meeting deadlines is crucial to building long-term business relationships. Sometimes, the biggest obstacle is the unobtainable triangle: time, cost, and quality. Can you decide which two are the most important?
Some of the great companies I've designed for include:
Cups of Coffee